5 Great Ways to Start 2021

There has been a lot of necessary learning from the 2020 pandemic which needs to be integrated into your current organizational structure, to stay sustainable and resilient into the 2021 new year.  Many businesses will need help to come back in a different way.  Tapping into the thoughts of your employees, colleagues and customers at all levels will help solidify your 2021 vision, so you can start executing your new plans. 

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Keep Holiday Celebrations Going

The traditional “holiday season” may be over, but that does not mean your marketing should stop celebrating! Do you have a plan to capitalize on the hype around Valentine’s Day? How about something for Martin Luther King Day? Maybe your specific industry has a couple of key “holidays” you celebrate (for example, National Veterinary Technician Week and Earth Day)?

Keep Employees Engaged, Virtually

Remote meetings aren’t going away anytime soon. These virtual gatherings are the new normal. Leaders and their employees need to learn how to replicate in a virtual environment the interactions and two-way dialogue that make in-person meetings meaningful.

Whether you are speaking with one or many, planning for interaction will help you better connect with your audience, and enable you to learn what your employees are really thinking—crucial for effective communication that leads to action.

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‘Tis the Season for Tax Planning!

Thanksgiving is gone and Christmas is fast approaching! Can you believe that another year, especially this year, is nearly over?! As we approach the end of 2020, it is a great time to review your strategies to manage your tax liability and make some year-end adjustments. With the pandemic, this year presents even more challenges in the tax planning process such as the questions related to how the Paycheck Protection Program (PPP) money is to be handled for taxes. This question, along with many others, makes planning even more important this year. 

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Paying for College in the Era of COVID-19

This semester, millions of students, teachers, and college administrators are having to deal with a radically changed landscape. At many institutions, classes have been cancelled or moved online. Sports programs have been suspended and dormitories, libraries, and labs shuttered. In fact, traditional campus life has been turned upside down thanks to COVID-19, and it’s unclear how long it will last.

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Why Outsource Your Marketing?

Is growing your marketing efforts one of your 2020 business goals? It should be! Marketing is the driving factor that supports lead acquisition, sales and customer service to help you grow your business. Your initial gut feeling may be to (attempt) to execute your business’s marketing yourself! In this blog, you will find why it is cheaper AND smarter to outsource your marketing to a professional agency. Read More

Thinking of Converting Your Traditional IRA to a Roth? Now May Be the Time

Anyone who is thinking of converting their traditional IRA to a Roth IRA may want to consider doing it this year. Why? Because today’s unique conditions create an opportunity to minimize the tax bite from converting. In fact, many have already taken advantage of this opportunity, with one provider reporting a 67% increase during the first four months of 2020 compared to a year earlier.

But before you begin to decide whether or not to convert, make sure you are familiar with what’s involved with a Roth conversion.

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