How to Keep a Client Relationship Strong!


There is a fine line between being committed and being clingy. We want our clients to know that we care and have their best interests in mind, but we don’t want to scare them away by being a nag or too controlling. Here are a few ways you can show your clients you care about them without making them run for the hills.


Positive feedback is just as important as constructive feedback. Make sure to let clients know what they are doing well so they can continue to practice it. Along with that tell them the areas you think they could improve on and offer some solutions or suggestions. Knowing the good and improving the bad leads to greatness.

Little Things

Clients appreciate the extra things that make their lives a little easier and won’t cost you anything. Hand deliver their flyers or brochures. Take the time to visit their events. These things are great ways to show you care without suffocating them.

Keep your clients informed and up-to-date on how things are being executed and what seems to be working. Always get approval on anything you do. This will let them know you care what they think and also save you from getting into trouble. Don’t be too pushy about what you think needs to be done, business is a give and take relationship.

It’s Not All About Work

Have a real conversation every once in a while. You have a life and vocabulary outside of business so use them to your advantage. You don’t have to hammer clients with business talk every time you see them. This will help you to create a relationship and get to know the clients preferences, tendencies, and style a little better.
Customer and client relationships are just as important as the actual business we do. Keep working at your relationships. If you would like a free consultation on how you can keep your business relationships strong, give TRIO a call. Contact information can be found at



Renee Schneider
Trio Marketing
p. 515.259.0577
c. 316.644.7029

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A little more about us:
TRIO is a full-service marketing communications company providing a wide array of integrated marketing services to meet all of your business and marketing needs.  At TRIO, we understand that each client is unique; therefore we provide customized solutions based on your goals and growth objectives. All of our recommendations are made specifically for you and your business. TRIO Marketing, Branding and Advertising delivers an effective blend of creative talent and strategic thinking, delivering results that increase the bottom line of our client partners. We utilize our network of local experts in the community to execute the campaigns on the basis of design, printing and mailing.

Our Services include:

  • Marketing, Branding, Public Relations and Advertising Consulting
  • Strategic Annual Marketing Plan Development
  • Integrated and Interactive Marketing Services including E-mail and SMS Marketing
  • Promotional Products
  • Media Negotiation, Placement & Spot Traffic Management Print Design & Production
  • Web Development & Search Engine Optimization
  • Direct Mail Services
  • One-on-One Sales Team Development

At TRIO, we work hard to combine marketing talent and technology with outstanding customer service to build long-term partnerships with you and your business. Our strategies are delivered on time and in a cost-effective manner to achieve maximum response and grow your business.

One thought to “How to Keep a Client Relationship Strong!”

  1. All very great tips! What a great point to have a real conversation once in a while. We get so used to email, LinkedIn, FB, etc. Face to face or at least a phone conversation is a nice change – that would stand out!
    Thank you for your good ideas!

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