Meet Your Customers Where They Are!

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You’ve heard realtors with their famous adage…location, location, location! You can apply that to your marketing, as well. When you think about your best potential customers – where will they be when they might need your products or services?

If your target customers are Human Resources Managers, then your information needs to be handy to them at their desk or portfolio as they go to different offices or meetings. Your marketing promotion should follow suit. By providing your contact information and product reminder (logo) on a useful desk accessory, such as the Adhesive Flag Set or Mini Bluetooth Speakers, you will stay top of mind.

The i-Tablet Padfolio would also be an appreciated gift and useful for meetings, and a quick reminder of your company with every use.

If the parent-on-the-go is who your products would appeal to, then we suggest various handy automobile “accessories,” each complete with your advertising and contact information. From inexpensive Car Coasters to the Auto Car Seat Kooler, you are sure to give them easy access to your company info/website. I love the new Pen Holders that clip on an auto air vent – no matter what pen is put inside, your name will always be on the holder!

How about marketing to the millennials – catch them with any promotional product used in conjunction with their cell phone or other tech gadgets, like Pop Sockets or Waterproof Compartment Lanyards!

Are your services for the homeowner?   – from water damage repair to take out food, you have to make it easy for them to remember you AND to contact you. So the promotional product that they keep and use is going to get you the call. It could be as simple as a magnet or a notepad or a higher end tool or trivet – if your logo is on it then you are one step closer to getting their business!

Take the time to think about where your customers are when they need your products and services. It will pay off when you focus your marketing towards those areas.

Contact Primary Source to see how the right promotional products will keep you at easy access of your customers. Visit our showroom: 104th & Hickman in Urbandale, where we will consult with you about the location, location, location of your promotional products!

 

Mary Anne Kennedy
Primary Source Promotions
p. 515.727.8774
e. maryanne@PrimarySourcePromotion.com

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A little more about us:
Primary Source provides businesses, schools, non-profits and organizations with promotional products, decorated apparel, personalized awards plus executive and incentive gifts. We help clients choose the products that will fit their budget and recipients, AND give them RESULTS:

  • Increase tradeshow traffic
  • Enhance marketing plan
  • Boost sales
  • Reward employees
  • Recognize supporters
  • Increase attendance at events
  • Promote your brand
  • Market you services
  • Recruit members
  • Support your community or cause

At Primary Source, we want your promotional product choice to bring you the results intended – we are Promotional Products with a Purpose!

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