Summer is over so the risk of company dress code violations has gone down. If you feel that things may have gotten out of hand, corporate logo apparel is one way to reel that in. At least then you have control over “casual Friday” wear or attire for a sales meeting. If you provide (or offer at a discount) corporate logo apparel that is stylish and comfortable, your employees will not only look sharp but they will also advertise for your company when they wear their corporate apparel outside of work. Here are some trends that may help your look:
The athleisure apparel category is growing more popular. This is clothing that could be worn to the gym or to yoga class, but is nice enough to wear for the whole day. Even t-shirts are now designed to be more stylish – not only with rounded hems but dressier fabric and styling heather colors.
Speaking of colors… the color that will highlight 2018 is orange. But not just Halloween orange – more shades than ever. So orange is not one of your logo colors? Think outside the box and consider alternative background colors. Don’t worry that you have to look like a pumpkin, the faded or washed-out colors will be “in.” Unless you to want to stand out – then go for the neons!
The “heather” color look – where a white or dark color thread is mixed with the main color thread – makes for a muted color look and is a very popular trend for casual and performance shirts. The blended color look on golf shirts is a trend that will continue into 2018. Think…comfort colors!
You will also see companies adding to their color palettes. Keeping with the logo integrity can be taken care of with your logo design. Companies keeping up with trends are not only expanding background colors for their brand, but pulling more trendy colors in. A typical blue/black/white company color pallet may bring in soft green and orange .
As far as fabrics go, if you haven’t used the poly/cotton blends or even tri-blends for t-shirt wear you need to jump on that bandwagon, and take advantage of the ladies’ cuts instead of just unisex sizes. The embossed pattern fabrics and tonal stripes are top notch for employees to wear in the office and at events. Employees want apparel that feels good & looks good, and you want your company logo to be seen on a shirt you can be proud…and seen often because the employee loves to wear it! Showing off a logo or artwork decorated on apparel is even the rage on the fashion runway.
Cold-weather season will be upon us soon; you have many great choices for outerwear. The trend in outerwear is all about special features. The lightweight and smooth fabrics are still preferred, and the heather look is now into outerwear. But the features that are sought after are chest & sleeve zipper pockets, hidden zipper compartments inside a sweatshirt pocket, drop tail jackets, hidden zippers or at least zippers that match the fabric and more tailored styles. Thinking about knit caps – you can even have your logo on the pull-on no fold beanies.
The summary – your company logo apparel represents your brand just as much as your other marketing. So make it a sensible but fashionable choice and it really will advertise for you for a long while. If you’d like to check out some of the new or trending corporate fashions, contact: Mary Anne Kennedy and set up a time to come to the showroom.www.PrimarySourcePromotion.com
A little more about us:
Primary Source provides businesses, schools, non-profits and organizations with promotional products, decorated apparel, personalized awards plus executive and incentive gifts. We help clients choose the products that will fit their budget and recipients, AND give them RESULTS:
- Increase tradeshow traffic
- Enhance marketing plan
- Boost sales
- Reward employees
- Recognize supporters
- Increase attendance at events
- Promote your brand
- Market you services
- Recruit members
- Support your community or cause
At Primary Source, we want your promotional product choice to bring you the results intended – we are Promotional Products with a Purpose!