2018 Trends in Promo Marketing

Share

There are some trending products that appeal to a wide demographic, and not surprisingly many of them are in the technology arena.  You should consider these in your 2018 marketing plans and events.

If you’ve been reading my blogs, you know I will always advise you to never order a promotional product just because a business down the street handed it out.  To get return on your investment you always need to consider what your potential customer would like and use, along with other factors such as distribution mode, message, purpose and budget.  That being said, there are some trending products that appeal to a wide demographic, and not surprisingly many of them are in the technology arena.  You should consider these in your 2018 marketing plans and events:

Pop Sockets took the world by storm last summer and have been to wild popularity now.  Since just about everyone carries a smart phone, this promotional project appeals to a large demographic, and so useful, but spot on trendy.

 

 

With a perfect placement for your advertising, it can accommodate full color graphics.  Just attach to your phone by the adhesive bottom, pull out the accordian to hold onto your phone or use it as a stand, then pop it back flat when done.    The effectiveness of the PopSocket  marketing is astounding.  According to PopSockets.com, the average person makes approx. 8,000 texts or calls per year.  This translates into 8,000 impressions per PopSocket per year – so about 1670 impressions per dollar you spend!  They even provide this infographic to compare the value:

 

 

 

Wireless Gadgets – Bluetooth enabled products are becoming even more popular, so they are prime “real estate” for your logo and message.

                    

 

Earbuds w/Recharger                       Kronies True Wireless

          

Energy Wireless Charger                  Wireless Charger Power Bank

 

 

Trending Drinkware are the brand inspired pieces:  high quality, modern design and performance are expected.

Why use a tumbler or mug that can only keep your drink hot for half an hour when you know there are others that will keep it hot for 5 hours.   You can go with the name brands if your budget allows.  There are many similar styles with outstanding look and quality!

 

         

Copper Vac 12 oz. Cup                      2 in 1 tumbler / Can Cooler

Arctic Zone ® Titan                          20 oz. Stainless Tumblers

 

Contact me to discuss new trends in other categories – apparel, writing instruments and bags!  Primary Source will help you choose the right promotional products to keep you at easy access to your potential customers.  Set up a time to visit our showroom at 104th & Hickman in Urbandale.

 

Mary Anne Kennedy
Primary Source Promotions
p. 515.727.8774
e. maryanne@PrimarySourcePromotion.com

facebook  linkedInIcon

linkedIn

A little more about us:
Primary Source provides businesses, schools, non-profits and organizations with promotional products, decorated apparel, personalized awards plus executive and incentive gifts. We help clients choose the products that will fit their budget and recipients, AND give them RESULTS:

  • Increase tradeshow traffic
  • Enhance marketing plan
  • Boost sales
  • Reward employees
  • Recognize supporters
  • Increase attendance at events
  • Promote your brand
  • Market you services
  • Recruit members
  • Support your community or cause

At Primary Source, we want your promotional product choice to bring you the results intended – we are Promotional Products with a Purpose!

Leave a Reply

Your email address will not be published. Required fields are marked *