When the right products are paired with innovative, solution-focused promotions, the combination can spark spectacular results for the client! Here are 5 of the Top Promotions of 2018 as voted by the Promotional Products Association PPAI ®.
When the right products are paired with innovative, solution-focused promotions, the combination can spark spectacular results for the client—and for the industry professionals who make it happen. Last month at The PPAI® Expo, Pyramid Awards were presented to recognize excellence in Client Programs, among other categories.
Read more about 5 award-winning promotions that will help ignite your own imagination! To see the other 9 award winning promotions, contact Mary Anne Kennedy at Primary Source.
Type of Client: Medical Spa
Target Audience: The company’s top revenue-generating salespeople in both corporately-owned and privately-owned franchises but the entire salesforce could compete.
Primary Objective: To encourage additional participation from the salesforce resulting in additional future revenue generation for the company.
Total Cost: $18,000
Strategy & Execution: The company was looking for a creative travel set to celebrate its recent rebranding as well as announce the winners of a sales incentive trip. Eight weeks before the trip, winners of the sales contest received a full-color, custom-wrapped, rolling luggage piece and a passport folder. When the luggage was opened, a light-activated sound module played a recording from the HR director that congratulated the winner and said to pack the bag for fun in the sun in Cabo San Lucas, Mexico. Two weeks later, an Ame & LuLu beach bag and matching swimsuit dry bag with two matching Mandela towels and two travel-size Aloe-up sun care kits (a second for a guest) were sent to the winner’s home. Onsite at the event, a custom polo shirt was presented proclaiming “President’s Club Winner 2018” that was later worn for a group souvenir photo. Upon returning home, winners received a follow-up package with a trophy, lapel pin and a mini split of champagne encouraging them to keep the celebration going.
Results: The client received many onsite accolades from winners and management about the creativity and usefulness of the gifts. The buzz filtered to other sales personnel and created more excitement. The distributor has already been contacted to start working on the next event.
Type of Client: University Museum
Target Sudience: Museum members, contributors/donors, members of the university, scientific and local community (families, schools, etc.) and new members. Total size was more than 3.8 million.
Primary Objective: To rebrand and reposition the organization within the university and city to create stronger relationships with its members, contributors and the scientific and local communities, and to use promo products to communicate the museum’s new features, technology and attractions before the doors officially reopened.
Total Cost: The budget was originally set at $30,000. After learning more about the distributor’s custom capabilities, it was increased to $43,000.
Strategy & Execution: There are two major attractions at the new museum: a 12-foot-tall, open-air diorama featuring a full-scale woolly mammoth and a new, state-of-the-art planetarium. The distributor used these attractions to inspire the custom pieces for the promotion. Actual photographs from the sculptor of the museum’s woolly mammoth were sent to the supplier’s sculptor to create a two-inch replica. A total of 1,100 custom, hand painted snow globes were created and given as gifts to local legislators and regents who passed the bonding bill, which was a significant step in relocating the museum and adding the woolly mammoth exhibit. The additional products—socks, water bottles and totes—all feature a constellation design that incorporates the university’s block letter “M.”
Results: The museum accomplished its goal of connecting with the community, legislature and new and existing members. Each item served a unique purpose to engage with the more than 5,000 guests who attended preview events over a two-month period.
Type of Client: University’s Health Sciences Center
Target Audience: High school students from public, private and home-school forums who were interested in exploring education in health care.
Other Media: Web, email, video, direct mail
Primary Objective: The Red Bag Tours program is designed to inform high school teachers and school districts as well as help university faculty and staff conduct more efficient and organized tours to attract more visitors to the campus.
Total Cost: $17,851
Strategy & Execution: The university was looking for a way to better organize and increase traffic for high school students who requested tours of its facilities. Branding was important for this program to increase recognition both internally and among the visiting high school students. The Red Bag logo and related promotional materials helped the university staff know which event was happening on the busy campus. The logoed items—including stickers, bags, sunglasses, cell phone holders, apparel and pens—were selected not only to make a lasting impression on the students but to be useful to high school teachers as well.
Results: In past years no budget was expended for student visits to the health science center and the number of students visiting was no more than about 120 annually. After the Red Bag Tour was implemented in 2018, the university’s health sciences center welcomed 840 students to the campus in that year alone. Word quickly spread about the Red Bag Tours and the online signup sold out for all of 2018 within a matter of weeks. The high school students enjoyed the sunglasses and took pictures while wearing them in front of the school’s banner. Seeing the school’s logo, coupled with an immersive education experience, truly drove home the school’s brand identity for visiting students.
Type of Client: Nonprofit—Health and Wellness
Target Audience: Approximately 3,400 women and men diagnosed with breast cancer in Nebraska and Western Iowa
Other Media: Web, video
Primary Objective: Develop complimentary kits for breast cancer patients addressing the three types of treatment and including items to help them feel a little more comfortable during their treatment and recovery.
Total Cost: $90,000
Strategy & Execution: The items that went into each kit were selected by breast cancer survivors. The chemo kit included a branded pillow and blanket, branded fruit infusion water bottle, lotion and shampoo, meditation CD, coloring book, soft sleep cap, dry mouth spray and queasy drops packaged in a branded canvas tote that could be used after treatment. The surgery kit contained a branded robe, pillow, branded journal and pen, drainage belt, coloring book and glass jar with 31 messages of hope packed in a branded bag. The radiation kit contained a branded hot/cold tumbler, Lindi cooling pads and a bottle of emu oil inside a branded lunch tote.
Results: The kits helped create awareness for a program that is provided at no cost to breast cancer patients. More than 800 branded kits, each containing five branded items and wellness products, were delivered to recipients over a one-year period.
Type of Client: Nonprofit serving survivors of domestic violence, sexual assault and child abuse
Target Audience: 500 county residents including community leaders, children and men and women of all ages
Other Media: Web, email
Primary Objective: The nonprofit’s eighth annual Walk A Mile needed to be rebranded from “Walk A Mile in Her Shoes” to “Walk A Mile in Their Shoes” to make it more inclusive and bring awareness of domestic violence and sexual assault to all.
Total Cost: $5,480
Strategy & Execution: A new logo depicting a high-top tennis shoe was created to show that all people can be affected by domestic violence, sexual assault and abuse; it replaced the previous logo of a stiletto heel that focused solely on women as victims. Sponsorship forms were sent out in July followed by a “save the date” e-blast, and posters were placed around the downtown business district. Once sponsorships were established, event signage, banners, t-shirts and promotional items were ordered. A QR code was created and added to the registration flyers so participants could create their walking teams.
Results: The event drew 125 walkers and 22 sponsors. The walkers paid $40 each and received a wrist band, t-shirt, tote bag, car magnet and other sponsored items. The walk raised over $30,000, an increase of $8,000 over the previous year.
Want to create a stellar promotional campaign—Primary Source can help! Set up a time to visit our showroom and discuss your objectives, target audience and budget. We’re sure to have exciting ideas for any industry.
A little more about us:
Primary Source provides businesses, schools, non-profits and organizations with promotional products, decorated apparel, personalized awards plus executive and incentive gifts. We help clients choose the products that will fit their budget and recipients, AND give them RESULTS:
- Increase tradeshow traffic
- Enhance marketing plan
- Boost sales
- Reward employees
- Recognize supporters
- Increase attendance at events
- Promote your brand
- Market you services
- Recruit members
- Support your community or cause
At Primary Source, we want your promotional product choice to bring you the results intended – we are Promotional Products with a Purpose!