Will the China tariffs affect your marketing? If you promote your business or events using branded promotional products, chances are that many—or even most—of them come from China.
Small tariffs have been in effect on many products since last year. That’s been unnoticeable for the most part, since many supplier and distributors have absorbed the additional tariff costs without passing on the added fees to the consumer companies. But with the recent escalated tariffs, from 10% to 25%, in the next coming weeks as import products are received, price increases to the suppliers will be passed down to us distributors, and will cause end user pricing to increase 10% to 20%.
While percentage increases will vary, the vast majority of promotional products that are sold in the U.S.—from ear buds to pens—are produced in China. Yes, many bags including backpacks and totes, drinkware including those popular stainless-steel tumblers, stationery, headwear, apparel and all the fun and useful technology gadgets are made in China.
And there is a possibility of the list of products subject to tariffs expanding in another month, if president Trump doesn’t see the results he’d like. That list would even include golf balls!
It’s not likely you can avoid the tariffs completely, but you can make a conscious effort to look into marketing products that are made in the USA and would be tariff free. We at Primary Source are here to help you make the best choices for your marketing efforts and budget. Contact us to get ideas for domestic made products, or even products with only certain components from China, since the tariffs would then be based on only those component costs.
We also have suppliers who have worked hard to source products and components from sources outside of China to avoid the tariffs. It takes time to ramp up production & quality at those facilities.
Primary Source will work through the tariff volatility with you. Contact me to set up a time to visit the showroom and discuss your strategies and other creative ideas. You can also search our website for specific products made is the USA.
A little more about us:
Primary Source provides businesses, schools, non-profits and organizations with promotional products, decorated apparel, personalized awards plus executive and incentive gifts. We help clients choose the products that will fit their budget and recipients, AND give them RESULTS:
- Increase tradeshow traffic
- Enhance marketing plan
- Boost sales
- Reward employees
- Recognize supporters
- Increase attendance at events
- Promote your brand
- Market you services
- Recruit members
- Support your community or cause
At Primary Source, we want your promotional product choice to bring you the results intended – we are Promotional Products with a Purpose!