It’s the start of a new decade – does that mean this year’s resolutions are even more important to stick with? Resolutions are only wishes and desires until you format them as an actionable goal with a plan for how to make it a reality. Kick off the roaring ‘20s with marketing resolutions (turned into plans) that will help you reach this year’s business goals. Here are a few idea starters! In 2020, I resolve to…
Refresh my branding to stay current in this upcoming decade.
Is one of your 2020 goals to better speak to your target market? Make refreshing your brand a priority this year. Consumer and market tastes change quickly, and the last thing you want is to deter potential customers with outdated or ineffective imagery. A brand refresh is different than a complete redesign; it uses elements from your current branding but evolves it with small tweaks that make a huge difference over time. You’ll maintain the same colors and similar logo elements that your existing customers have learned to recognize but will give your brand a modern feel to better attract new customers.
Cut wasteful spending by looking at my analytics.
Looking for ways to be more efficient in marketing this year? Don’t forget to keep an eye on your analytics to monitor the effectiveness of your advertising driving leads to your website. Most social and digital advertising opportunities have their own digital dashboard to track impressions, clicks and conversions from the ad to your website. Google Analytics is also the ultimate resource to see how many people are coming to your site and where they are coming from.
Have some traditional media methods in your marketing mix? Tracking visits to your website from tv commercials, radio spots, direct mailers or newspaper ads are a bit trickier than people clicking on your online ad. We recommend creating a custom landing page or unique URL that only people who have seen your traditional media ad would know about, so you can track visits to that particular page. Or, you can watch for spikes in your website analytics around the day or time the ad was shown, published, or mailed out.
Try out new marketing tactics.
If you have been reusing your same old marketing plan year after year, you probably have been getting the same (or worse) results. With changes in technology and media consumption, new marketing and advertising opportunities seem to come on our radar nearly every day at TRIO! In today’s day in age, it is important to have an omnichannel marketing strategy to reach your potential customers wherever they shop, play, or get their news. If it’s been a while since you’ve updated your marketing strategy, now is the time to try something new! Need help making an educated decision on what new tactics to try based on your target market? We can help!
Do you have other goals or resolutions for your business that you’d like an actionable marketing plan to help you achieve? Contact TRIO today!
A little more about us: TRIO is a full-service marketing communications company providing a wide array of integrated marketing services to meet all of your business and marketing needs. At TRIO, we understand that each client is unique; therefore we provide customized solutions based on your goals and growth objectives. All of our recommendations are made specifically for you and your business. TRIO Marketing, Branding and Advertising delivers an effective blend of creative talent and strategic thinking, delivering results that increase the bottom line of our client partners. We utilize our network of local experts in the community to execute the campaigns on the basis of design, printing and mailing. Our Services include:
- Marketing, Branding, Public Relations and Advertising Consulting
- Strategic Annual Marketing Plan Development
- Integrated and Interactive Marketing Services including E-mail and SMS Marketing
- Promotional Products
- Media Negotiation, Placement & Spot Traffic Management Print Design & Production
- Web Development & Search Engine Optimization
- Direct Mail Services
- One-on-One Sales Team Development
At TRIO, we work hard to combine marketing talent and technology with outstanding customer service to build long-term partnerships with you and your business. Our strategies are delivered on time and in a cost-effective manner to achieve maximum response and grow your business.