Keep Holiday Celebrations Going

Share
The traditional “holiday season” may be over, but that does not mean your marketing should stop celebrating! Do you have a plan to capitalize on the hype around Valentine’s Day? How about something for Martin Luther King Day? Maybe your specific industry has a couple of key “holidays” you celebrate (for example, National Veterinary Technician Week and Earth Day)?

Whatever the reason may be, share in the celebration through marketing! Holidays are a good time to offer specials that the average consumer may not get any other day of the year. Here are 5 “odd” holiday marketing tips outside of the traditional holiday celebrations:
  1. Get the word out through social media: Whether you are offering a special deal or just want to change your branding to promote your product during the holiday, social media is the easiest and quickest way to inform the public! Show your support by changing each profile’s cover photo with a custom graphic to reflect how your company is celebrating the holiday. Promote your specials leading up to the holiday.
  2. Host an event: An event can draw massive crowds if promoted well. Think of a creative way to bring people to your store, or host your event somewhere in your community. Please consider ways to have an event that complies with CDC guidelines to minimize the spread of COVID-19.
  3. Partner up: Have a relationship with another non-competing business looking to celebrate the holiday as well? Join forces for double the publicity! Create a holiday “package” deal consisting of both your product/service and your partner’s. This way, your offerings will look more appealing to your customer-base, and you’ll gain exposure to their customers.
  4. Hold a contest: A unique and creative contest can drum up business and help you gain a bit of free press! Your contest should contain the holiday theme, and be imaginative enough to create an attractive press release. Whether your contest takes place at your event, or is based on user submission via email, youtube video or a social media post, you will engage your audience though friendly competition.
  5. Market early and often: Build hype around how your company is participating in the holiday festivities early! Plan for cross-platform marketing to begin at least a month before the holiday. Start with a “save the date” postcard and e-newsletter to build awareness and anticipation on what’s to come. Create a “drip” campaign, so your message hits your target market multiple times (through multiple mediums) before the holiday!
We’re full of ideas and would love to brainstorm. Reach out to schedule an appointment via Zoom or phone!
 
 

  renee

Renee Schneider
Trio Marketing
p. 515.259.0577
c. 316.644.7029
e. renee@trioagency.com

linkedIn

A little more about us: TRIO is a full-service marketing communications company providing a wide array of integrated marketing services to meet all of your business and marketing needs.  At TRIO, we understand that each client is unique; therefore we provide customized solutions based on your goals and growth objectives. All of our recommendations are made specifically for you and your business. TRIO Marketing, Branding and Advertising delivers an effective blend of creative talent and strategic thinking, delivering results that increase the bottom line of our client partners. We utilize our network of local experts in the community to execute the campaigns on the basis of design, printing and mailing. Our Services include:

  • Marketing, Branding, Public Relations and Advertising Consulting
  • Strategic Annual Marketing Plan Development
  • Integrated and Interactive Marketing Services including E-mail and SMS Marketing
  • Promotional Products
  • Media Negotiation, Placement & Spot Traffic Management Print Design & Production
  • Web Development & Search Engine Optimization
  • Direct Mail Services
  • One-on-One Sales Team Development

At TRIO, we work hard to combine marketing talent and technology with outstanding customer service to build long-term partnerships with you and your business. Our strategies are delivered on time and in a cost-effective manner to achieve maximum response and grow your business.

Leave a Reply

Your email address will not be published. Required fields are marked *