What’s in Your Brand DNA?

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Just like humans, your brand is comprised of a unique genetic code built from your company history, beliefs and values, corporate identity, and actions. Branding is more than skin deep – it isn’t just a surface-level collection of color palates, logos or taglines. Rather, your brand is the lifeblood of your company’s identity that defines who you are. What is your brand’s DNA made up of?

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So…what’s your plan?

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The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2019! Use October as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st.

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