What’s in Your Brand DNA?

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Just like humans, your brand is comprised of a unique genetic code built from your company history, beliefs and values, corporate identity, and actions. Branding is more than skin deep – it isn’t just a surface-level collection of color palates, logos or taglines. Rather, your brand is the lifeblood of your company’s identity that defines who you are. What is your brand’s DNA made up of?

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So…what’s your plan?

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The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2019! Use October as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st.

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What do you know about FMLA?

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The federal Family and Medical Leave Act (FMLA) requires employers to grant up to 12 weeks of unpaid leave each year to individuals recovering from a medical condition, caring for sick family members, or following the birth or adoption of a child under the age of 18.  This act covers private sector companies with 50 or more employees.  Although this law seems to be so confusing,  many answers are found within the FMLA regulations found at www.dol/fmla.

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