Working With A Marketing Agency: The Inside Scoop

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Clients often only understand the final product, and how it impacts their sales and awareness. They do not always know the robust strategy and all the moving parts your marketing partners put in motion to execute your marketing tactics. We’re giving you the inside scoop on what exactly marketing professionals do to get the job done… and how much of a value you receive by working with a marketing agency!

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Online Reviews: How to get them and can you have too many?

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The most public online forum, and the most important elements of your online reputation is Google. We all know how important customer reviews are (the good and the bad) and we know that your business needs them. But how do we get them? What if you have them, but may have too many reviews…is there such a thing? Click here to find out how to boost your Google+ review plan.

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Three Local Marketing Hacks that will Put You Ahead of the Competition

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Turning awareness into sales is a complicated riddle that many brick and mortar business owners are trying to solve. You can throw a lot of money at traditional marketing and advertising, but if you have a bad online reputation, it’s unlikely that you will see a return on your investment. Because of this, we’ve compiled three local marketing hacks that will not only help you combat negative reviews, but build trust, and drive sales.

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Color in Branding

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Does the color of your company’s logo really play a role in consumers’ purchasing decisions? How much research goes into finding the perfect colors to convey your brand’s message? Read more to learn the importance of choosing your brand’s colors and how to narrow down the choices. (more…)

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So… What’s the plan?

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The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2017! Use September as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st. (more…)

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