While planning your marketing for 2020, put the customer at the forefront of your strategy. Instead of focusing on selling customers on your product/service’s features and benefits, shift your mindset to that of your customers – Why do they want to engage with your company? Why are they reading or viewing your marketing material? How can you make it easier for them? Read More
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2020! Use September as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st. Read More
Videos have been a hot trend on social and digital media for years now, but many business owners still do not know how to properly leverage this format to get the most out of it. Here are three lesser-known ways to utilize your company’s footage to drive more views, and ultimately, more business growth. Read More
Summer is finally here! We’re gearing up for longer days and warmer weather. Unfortunately, in the world of marketing, summer is not the time to take a vacation. Instead, it is vital to revamp your marketing efforts to reach consumers differently this time of year. Read More
Is growing your marketing efforts one of your 2019 business goals? It should be! Marketing is the driving factor that supports lead acquisition, sales and customer service to help you grow your business. Your initial gut feeling may be to (attempt) to execute your business’s marketing yourself! In this blog, you will find why it is cheaper AND smarter to outsource your marketing to a professional agency.
Just like humans, your brand is comprised of a unique genetic code built from your company history, beliefs and values, corporate identity, and actions. Branding is more than skin deep – it isn’t just a surface-level collection of color palates, logos or taglines. Rather, your brand is the lifeblood of your company’s identity that defines who you are. What is your brand’s DNA made up of?
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2019! Use October as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st.
So, you have started an advertising campaign and it’s not working. Why? What can you do about it now, since you have already started? Can you “jump ship?” Should you? Let’s examine the Top 5 Reasons Why Your Advertising Could be Failing!
Whether you’re targeting local or global customers, your website should clearly explain what you do, be easy to find and navigate (user experience or UX), and be attractive to the eye. How does your website stack up to your competition?
Google has been the go-to search engine for many years. Now, it has become a top resource for individuals who do their research before buying a product or service. Through Google’s social media component, Google My Business, consumers can rate and review businesses that will appear on the search engine. Though this platform is consumer-driven, business owners should not feel helpless over what is posted. Instead, direct your consumers to Google as a public display of customer satisfaction.