As if “fake news” wasn’t bad enough, what should we watch out for to ensure our digital media advertising results are “real?” Read More
Category: Marketing
Why Outsource Your Marketing?
Is growing your marketing efforts one of your 2019 business goals? It should be! Marketing is the driving factor that supports lead acquisition, sales and customer service to help you grow your business. Your initial gut feeling may be to (attempt) to execute your business’s marketing yourself! In this blog, you will find why it is cheaper AND smarter to outsource your marketing to a professional agency.
What’s in Your Brand DNA?
Just like humans, your brand is comprised of a unique genetic code built from your company history, beliefs and values, corporate identity, and actions. Branding is more than skin deep – it isn’t just a surface-level collection of color palates, logos or taglines. Rather, your brand is the lifeblood of your company’s identity that defines who you are. What is your brand’s DNA made up of?
So…what’s your plan?
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2019! Use October as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st.
TRUTH: 5 Reasons Why Your Advertising is Failing
So, you have started an advertising campaign and it’s not working. Why? What can you do about it now, since you have already started? Can you “jump ship?” Should you? Let’s examine the Top 5 Reasons Why Your Advertising Could be Failing!
Things To Look For In Your Digital Marketing Analytics
At your fingertips, you have access to so much data about your marketing initiatives and digital presence. Have you utilized it? Gone are the days of relying on phone call tracking or head counting to calculate how successful your marketing campaign is. Eliminate speculation by analyzing the data provided from your website and e-newsletter.
Does your website need a facelift?
Whether you’re targeting local or global customers, your website should clearly explain what you do, be easy to find and navigate (user experience or UX), and be attractive to the eye. How does your website stack up to your competition?
Radio Advertising: Is It Right For You?
Whether it’s on your morning drive or playing on your desktop at work, most of us listen to the radio at least once a day. It’s on at the stores we shop at, it’s blasting from your children’s bedroom and it’s on at the dentist when you’re getting your teeth cleaned. So, should you advertise your business on the radio?
Weather-proof Your Business this Month with Weather-Based Marketing
If April showers bring May flowers, will all this rain drown my sales? Capitalize on this month’s notorious dreariness through these three weather-based marketing tactics.
Google Reviews—How To Get Them and How Many Is Too Many?
Google has been the go-to search engine for many years. Now, it has become a top resource for individuals who do their research before buying a product or service. Through Google’s social media component, Google My Business, consumers can rate and review businesses that will appear on the search engine. Though this platform is consumer-driven, business owners should not feel helpless over what is posted. Instead, direct your consumers to Google as a public display of customer satisfaction.
Tough Questions = Strong Mission
Feeling a little stagnant in your business? Wish you could say ‘no’ to some of your clients, but are afraid to lose the project? Perhaps you need to have a heart-to-heart with your team to determine the core purpose for why you’re doing business today. Ask the tough questions HERE.
Color in Branding
Does the color of your company’s logo really play a role in consumers’ purchasing decisions? How much research goes into finding the perfect colors to convey your brand’s message? Read more to learn the importance of choosing your brand’s colors and how to narrow down the choices. Read More
Working With A Marketing Agency: The Inside Scoop
Clients often only understand the final product, and how it impacts their sales and awareness. They do not always know the robust strategy and all the moving parts your marketing partners put in motion to execute your marketing tactics. We’re giving you the inside scoop on what exactly marketing professionals do to get the job done… and how much of a value you receive by working with a marketing agency!
Build Your Brand Through Storytelling
Storytelling is a powerful way to connect customers to your brand. From a consumer’s perspective, the story behind your brand differentiates your product or company from a similar one. Read MORE to find out how a simple story can capture the hearts of your customers and your competition!