Is growing your marketing efforts one of your 2020 business goals? It should be! Marketing is the driving factor that supports lead acquisition, sales and customer service to help you grow your business. Your initial gut feeling may be to (attempt) to execute your business’s marketing yourself! In this blog, you will find why it is cheaper AND smarter to outsource your marketing to a professional agency. Read More
Videos have been a hot trend on social and digital media for years now, but many business owners still do not know how to properly leverage this format to get the most out of it. Here are three lesser-known ways to utilize your company’s footage to drive more views, and ultimately, more business growth.
With some states beginning to loosen COVID-19 restrictions and open up their economy, will your business be ready? What are your plans for recovery? Here are a few marketing items to work on NOW, so your business will be ready when the government says “go!”
With Valentine’s Day right around the corner, it’s that time of year to set aside our busy schedules to show our loved ones how much we care about them. Why not do the same with your business? Here are a few ways that small business owners can show their customers how much they care in the spirit of Valentine’s Day!
It’s the start of a new decade – does that mean this year’s resolutions are even more important to stick with? Resolutions are only wishes and desires until you format them as an actionable goal with a plan for how to make it a reality. Kick off the roaring ‘20s with marketing resolutions (turned into plans) that will help you reach this year’s business goals. Here are a few idea starters! Read More
Social media continues to be a cornerstone for online marketing, with growing importance as Millennials and Gen Zers gain more and more purchasing power. What once was a low-cost option for marketing and advertising, today, you won’t make much of an impact on your social platforms without allocating some money towards it. With Facebook and Instagram’s upcoming algorithm changes, plan to develop a social media budget in your 2020 marketing plan. Read More
While planning your marketing for 2020, put the customer at the forefront of your strategy. Instead of focusing on selling customers on your product/service’s features and benefits, shift your mindset to that of your customers – Why do they want to engage with your company? Why are they reading or viewing your marketing material? How can you make it easier for them? Read More
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2020! Use September as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st. Read More
Videos have been a hot trend on social and digital media for years now, but many business owners still do not know how to properly leverage this format to get the most out of it. Here are three lesser-known ways to utilize your company’s footage to drive more views, and ultimately, more business growth. Read More
Summer is finally here! We’re gearing up for longer days and warmer weather. Unfortunately, in the world of marketing, summer is not the time to take a vacation. Instead, it is vital to revamp your marketing efforts to reach consumers differently this time of year. Read More