There is a fine line between being committed and being clingy. We want our clients to know that we care and have their best interests in mind, but we don’t want to scare them away by being a nag or too controlling. Here are a few ways you can show your clients you care about them without making them run for the hills.
Turning awareness into sales is a complicated riddle that many brick and mortar business owners are trying to solve. You can throw a lot of money at traditional marketing and advertising, but if you have a bad online reputation, it’s unlikely that you will see a return on your investment. Because of this, we’ve compiled three local marketing hacks that will not only help you combat negative reviews, but build trust, and drive sales.
Designing a visual representation of an entire company can be a daunting task, but if the process is done correctly, a logo can be a very effective marketing device. While there are plenty of articles out there on how to theoretically design a logo, an actual step-by-step guide on how to actually do so is rare. (more…)
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2017! Use September as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st. (more…)
Most of us can’t go a day (let alone a couple hours) without scrolling through our newsfeed of choice to see what our friends, family, colleagues or social influencers are up to. Because the popular social media platforms are free for users, Facebook, Twitter, Youtube, Pinterest, LinkedIn and Instagram rely on advertising for support. Based on feedback, most up-to-date platforms have seamlessly integrated ads into the user experience of the medium.