Turning awareness into sales is a complicated riddle that many brick and mortar business owners are trying to solve. You can throw a lot of money at traditional marketing and advertising, but if you have a bad online reputation, it’s unlikely that you will see a return on your investment. Because of this, we’ve compiled three local marketing hacks that will not only help you combat negative reviews, but build trust, and drive sales.
Designing a visual representation of an entire company can be a daunting task, but if the process is done correctly, a logo can be a very effective marketing device. While there are plenty of articles out there on how to theoretically design a logo, an actual step-by-step guide on how to actually do so is rare. (more…)
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2017! Use September as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st. (more…)
Most of us can’t go a day (let alone a couple hours) without scrolling through our newsfeed of choice to see what our friends, family, colleagues or social influencers are up to. Because the popular social media platforms are free for users, Facebook, Twitter, Youtube, Pinterest, LinkedIn and Instagram rely on advertising for support. Based on feedback, most up-to-date platforms have seamlessly integrated ads into the user experience of the medium.
At your fingertips, you have access to so much data about your marketing initiatives and digital presence. Have you utilized it? Gone are the days of relying on phone call tracking or head counting to calculate how successful your marketing campaign is. Eliminate speculation by analyzing the data provided from your website and e-newsletter. (more…)
The traditional “holiday season” may be over, but that does not mean your marketing should stop celebrating! Do you have a plan to capitalize on the hype around Valentine’s Day? How about something for Martin Luther King Day? Maybe your specific industry has a couple of key “holidays” you celebrate (for example, our client, Garver’s Animal Health Center, celebrates National Veterinary Technician Week and World Spay Day)? (more…)