So, you have started an advertising campaign and it’s not working. Why? What can you do about it now, since you have already started? Can you “jump ship?” Should you? Let’s examine the Top 5 Reasons Why Your Advertising Could be Failing!
Most of us can’t go a day (let alone a couple hours) without scrolling through our newsfeed of choice to see what our friends, family, colleagues or social influencers are up to. Because the popular social media platforms are free for users, Facebook, Twitter, Youtube, Pinterest, LinkedIn and Instagram rely on advertising for support. Based on feedback, most up-to-date platforms have seamlessly integrated ads into the user experience of the medium.
At your fingertips, you have access to so much data about your marketing initiatives and digital presence. Have you utilized it? Gone are the days of relying on phone call tracking or head counting to calculate how successful your marketing campaign is. Eliminate speculation by analyzing the data provided from your website and e-newsletter. (more…)
The traditional “holiday season” may be over, but that does not mean your marketing should stop celebrating! Do you have a plan to capitalize on the hype around Valentine’s Day? How about something for Martin Luther King Day? Maybe your specific industry has a couple of key “holidays” you celebrate (for example, our client, Garver’s Animal Health Center, celebrates National Veterinary Technician Week and World Spay Day)? (more…)
Everyday you are pulled in a thousand different directions. It is impossible for you to build a successful business while you wear so many hats. Should you consider outsourcing your marketing in 2016 so you can focus on other aspects of your business? READ MORE to find out some benefits to letting the experts execute your marketing next year. (more…)
Having a digital marketing strategy is more than banner ads here…e-newsletter there. Be sure to have a solid website foundation which encompasses quality Search Engine Optimization tactics before you begin advertising on the web. Click here to learn a few things to pay attention to in your SEO.
Businesses go through a lot of change over their lifetime. Will your current marketing plan support the transition and educate the masses about your changes? Read more to learn a few tips for marketing your business thru a transition and be the first to hear exciting news from TRIO!