Storytelling is a powerful way to connect customers to your brand. From a consumer’s perspective, the story behind your brand differentiates your product or company from a similar one. Read MORE to find out how a simple story can capture the hearts of your customers and your competition!
The most public online forum, and the most important elements of your online reputation is Google. We all know how important customer reviews are (the good and the bad) and we know that your business needs them. But how do we get them? What if you have them, but may have too many reviews…is there such a thing? Click here to find out how to boost your Google+ review plan.
Is there a more cliche, over-used phrase in the business world? It becomes increasingly more agitating when you hear those words after spending hours on a project that you’ve become quite proud of.
There is a fine line between being committed and being clingy. We want our clients to know that we care and have their best interests in mind, but we don’t want to scare them away by being a nag or too controlling. Here are a few ways you can show your clients you care about them without making them run for the hills.
Turning awareness into sales is a complicated riddle that many brick and mortar business owners are trying to solve. You can throw a lot of money at traditional marketing and advertising, but if you have a bad online reputation, it’s unlikely that you will see a return on your investment. Because of this, we’ve compiled three local marketing hacks that will not only help you combat negative reviews, but build trust, and drive sales.
Show your clients and customers some extra love this Valentine’s Day month by utilizing these up-and-coming 2017 social media trends! Here are some new ways to engage with your target market online that will improve customer service and reach potential leads online.
Designing a visual representation of an entire company can be a daunting task, but if the process is done correctly, a logo can be a very effective marketing device. While there are plenty of articles out there on how to theoretically design a logo, an actual step-by-step guide on how to actually do so is rare. Read More
Does the color of your company’s logo really play a role in consumers’ purchasing decisions? How much research goes into finding the perfect colors to convey your brand’s message? Read more to learn the importance of choosing your brand’s colors and how to narrow down the choices. Read More
Is your business’s customer experience better than your competitors? Are your customers leaving you for a company that is easier to do business with? Read more to learn about how valuable the customer experience is and how you can improve upon yours through marketing. Read More
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2017! Use September as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st. Read More
So, you have started an advertising campaign and it’s not working. Why? What can you do about it now, since you have already started? Can you “jump ship?” Should you? Let’s examine the Top 5 Reasons Why Your Advertising Could be Failing!