The best sales professionals and marketers know their long-term success depends not just on their sales ability, but on their ability to network and expand their network circle. Sales requires making connections and establishing relationships. The more people you meet and get to know, the more opportunities you will create.
We’ve just about made it through 2020 and what I hear from everyone now is how ready we are to be done with 2020! While January 1, 2021 is not a magical day where everything is back to “normal,” it does give us a new start. And that includes a review and refresh on your marketing tools.
No in-person networking events? Client’s office not open to sales people? Don’t give up keeping in touch with your clients and potential customers. Make the most of the 4th quarter of 2020 by getting in front of them – maybe not you, but your logo gifts and promotions will do the job!
So, you haven’t been able to see your clients for several months – well, in real life anyway? If you’re like most of us dealing with sales of a product or service, you have become accustomed to some kind of virtual sales or networking meetings. There are plenty of choices to connect virtually – from Zoom meetings, GoTo Meetings and MicroSoft Teams to simple video phone chat and FaceTime. I’m not an expert by any means. However, I have noticed some things that work well and others to avoid, so I’ll share some tips so you can get the most out of your virtual sales presentations:
Another month and we’re still dealing with COVID19 and businesses at a standstill. If you’re reading this, you’re still trying to keep your business going, possibly even growing. I had mixed emotions about selling; I didn’t want to appear to be profiting from a bad situation. I soon realized I was actually helping businesses with their safe operation and opening plans. Customers started relying on us for Acrylic Counter Guards, Masks and Face Coverings and Hand Sanitizer (when it could be found!). I came across an article that caught my eye: How to Sell Ethically During a Crisis. It may help some of you feel more comfortable as you continue your sales or production:
Whether you’re working at home, at the office or not able to work at all, it is all causing a new and unrelenting stress factor in our lives. We can never have too many tips for reducing stress and learning about the positive effects of Mindfulness…
During these days of dealing with COVID-19, some have said “social” distancing is critical. I contend we should be practicing physical distancing, but it is crucial that you find ways to still socialize. I understand and encourage everyone to practice the distance guidelines set by our health care officials. Here are several ideas to keep up on your socializing!
Since such a high percentage of promotional products and much apparel are made in China, we will likely see supply issues later this year. According to our PPAI media (Promotional Products Association Newslink), here is some information on what has happened and what we can expect.
Corporate holiday gifts do more than send “Season’s Greetings.” There is nothing like the feeling of appreciation and your clients and associates will certainly have that feeling when they receive an elegant or exciting gift at the end of the year! What a great way to solidify a good working relationship…and make your business stand out.