Are your clients talking about your business? Are they spreading the word about the fantastic job you did for them? Aka: Word of Mouth Marketing! Here are some tips for increasing the chatter.
Savvy customers want honest opinions before they buy and will trust those who come recommended. According to Word of Mouth Marketing Association, those opinions in order of influence are: 54% word of mouth; 47% information from a website; 42% email from a friend; and 31% on line review. So you see how important it is to get clients to tell their friends how fantastic you are.
Check out some expert insight at www.WordofMouth.org. I like the five T’s described by Andy Sernovitz so will briefly get your juices flowing. I interjected a couple of my own tactics.
Talkers – identify the people who will talk about you; could be new customers, neighbors, bloggers.
Topics – give people a reason to talk; create a good, clear simple message that will spread. Provide over-the-top service and product!
Tools – help the message spread with easy to forward emails and a tell-a-friend button on website. Always give two promotional gifts – one for your client to keep and one to a friend or business associate.
Take part – be active in the conversation & very responsive to referrals; be active in your community not only to increase awareness but also to show you care and support. Think about providing a product that an event or non-profit needs – bottled water, backpacks, measuring devices, co- branded with their logo and yours!
Tracking – have a system in place to track on line conversations; monitor communications so that you know what customers think (and say) about your brand.
For more ideas to boost your word-of-mouth marketing by using promotional products, contact:
Mary Anne Kennedy