Promotional Products’ greatest value is building long-term awareness through advertising exposure. In other words, it isn’t giving you brand exposure if your potential customer doesn’t use it.
Benefit Open Enrollment meetings happen once a year and many employers go through this process bracing themselves for (what can be) dreadful news. Usually the message is, “your health premiums are going up”! Do you customize your benefits to fit the needs of your staff? Take the time to find out what your employees really want!
I am sure you have heard of all the changes made to the federal tax law, but did you know that Iowa also passed an Iowa Tax Reform Bill? It was signed into law on May 30, 2018 by Governor Kim Reynolds. Here are a few of the highlights and when to expect the changes.
I have watched NBC’s America’s Got Talent off and on through the years…and this season, I’ll admit I have found myself tuning in to more episodes than I thought I would. Season after season, I am reminded that America DOES have talent—and a lot of it!
The kids are back to school, the leaves are beginning to turn pretty colors, fourth quarter is right around the corner, and it is time to start thinking strategically about your marketing in 2019! Use October as the month to truly evaluate your current marketing strategies to understand what is working, what isn’t, and what you would like to try differently beginning January 1st.
The federal Family and Medical Leave Act (FMLA) requires employers to grant up to 12 weeks of unpaid leave each year to individuals recovering from a medical condition, caring for sick family members, or following the birth or adoption of a child under the age of 18. This act covers private sector companies with 50 or more employees. Although this law seems to be so confusing, many answers are found within the FMLA regulations found at www.dol/fmla.
Starting a family can be one of life’s most fulfilling experiences. It can also be among the most expensive. According to statistics compiled by the U.S. Department of Agriculture, families in the United States could spend well above $200,000 for food, shelter and other necessities to raise a child through age 17—and that doesn’t include college!
So …. You don’t use logo golf balls to promote your business because you don’t golf? Possibly you’ve heard of a company who never has red corporate apparel shirts because the marketing manager doesn’t look good in red.
So, you have started an advertising campaign and it’s not working. Why? What can you do about it now, since you have already started? Can you “jump ship?” Should you? Let’s examine the Top 5 Reasons Why Your Advertising Could be Failing!
Last month we started the discussion about the new limitation on business interest deduction. I gave the three exceptions to the limitation.
- The Small Business with average annual gross receipts of $25 million
- Electing Real Property Business
- Electing Farm Business
For more information about these exceptions, please see last month’s blog.
This month I want to discuss how the limitation is calculated if you don’t meet one of these exceptions.
Wellmark Blue Cross Blue Shield of Iowa covers more Iowans than any other health carrier in the state. If you are covered by Wellmark, did you know they have a health program called Blue365?
Sponsoring an event can give your business or organization a lot of exposure. Are you taking full advantage of the potential opportunities? If you’re wondering if you should sponsor a particular event, here are some reasons you should consider it.