If you are behind on your marketing strategies…no worries. Here are a few simple economical steps to improve your customer connections that you can try today.
1. Refine your print marketing to be Emarketing
No, don’t send potential leads your print version pdf of your latest brochure. Have your brochure tweaked to view professionally as a stand alone electronic piece as well.
Here are few suggestions:
- Brochures or flyers can have hyperlinks added to your website, ordering page and email address for easy information gathering and inquiry questions. Now you’ve just made it one step easier for your customer to do business with you.
- Have your business card saved as a web-safe jpg and use it in your email signature.
- Reformat the outside of your company brochure to view nicely as one page. Sometimes it is a simple as moving the cover panel to the left and shifting everything else to the right so the page reads from left to right. Here’s an example:
2. Check your branding
When is the last time you sat down and spread out all your visual marketing in one place and reviewed what your company looks like. I have done this with a couple clients and we are always surprised at the inconsistencies we find. Does your website look like the same company as your brochure? Do you use a template for your sales flyers? Keep simplicity in mind and refine each piece that your potential customers see. Have them updated to look and speak a unified message.
3. Ask for the business
Where and do you ask for the business? This most basic strategy is easily overlooked. Here are a few “ask for the business” techniques:
- Add a question at the end of every sale, “Is there anything else I can help you with?”
- Sending a survey to your top clients and ask for leads.
- Send a thank you and state that you are ready to work with them again.
- Ask to set up the next appointment at the end of your meeting.
- Stop by and pay a friendly visit to your top clients. Sometimes some face time is the best branding a business has.
If you look at all the places where you come in contact with your customers and have those areas include inquiries for a lead or another project you will find yourself recession proof in no time.
Simple tweeks can add a lot of value to your bottom line. What simple strategies have you used to polish your business? I’d love to hear them.
Author: Lucinda Sperry, firstname.lastname@example.org